Vida-Flo has assembled an executive management team unparalleled within the burgeoning industry of IV Hydration Therapy Clinics. CEO Keith McDermott truly created the space by opening the first location in 2012. Their experience ranges from Fortune 500 companies to successful start-ups, with everything in between. In addition to the Core Values of Family, Teamwork, Ethics, Innovation, Client-Centricity and Excellence, the overarching philosophy and focus has been to create a strong support base, a profitable model and an ongoing commitment to training. The end result will be a continuous strengthening and improvement of the Vida-Flo brand. With decades of practical experience in both franchising and small, medium and large-sized business, the Vida-Flo Executive Team is poised and focused for your success.
Keith McDermott founded Vida-Flo in 2012 and remains President and CEO. From April of 2006 to August of 2012, Mr. McDermott served as the Senior Vice President of Business Development for Biomass Gas & Electric in Atlanta, Georgia a corporation that builds renewable energy power plants utilizing a proprietary gasification technology to produce electricity. Prior to that he spent 15 years working in sales and marketing with CBS Television Network in New York City, FOX Sports and Clear Channel Communications. He is also the published author of the book, Lessons From Our Fathers. He is based at our corporate headquarters in Atlanta, Georgia.
Dr. Tyler Wheeler
Dr. Tyler Wheeler is a Primary Care Sports Medicine physician at Family Practice Center Atlanta. He is also an Adjunct Assistant Professor of Family and Preventative Medicine at Emory University School of Medicine. Dr. Wheeler completed his undergraduate degree at Sewanee: The University of the South, and medical school at Mercer University School of Medicine. As a medical student, he was elected by his peers into the Gold Humanism in Medicine Society and was awarded the Service to the Family of Man Award by Mercer’s department of Family Medicine in recognition of his humanistic and academic achievements. Dr. Wheeler completed his Family Medicine residency at the University of Washington (UW), consistently among the top Family Medicine departments in the Country. During his time at UW, Dr. Wheeler earned an area of concentration certificate in Dermatology and was again awarded for his outstanding bedside manner. After residency, he completed a one-year sports medicine fellowship at the Family Medicine Residency of Idaho, where he served as one of several team physicians for Boise State University Athletics. Dr. Wheeler is trained in musculoskeletal ultrasound, which he uses to help make diagnoses and to improve accuracy of injections. He has lectured on screening to prevent sudden cardiac death in young athletes, and has published articles on Post-Concussion Syndrome and MRSA in sports.
Dr. Wheeler and his wife Lindsay live in Virginia Highland with their two dogs, Rubin and Adelaide. They enjoy traveling, skiing, yoga, and mountain biking. You can follow Dr. Wheeler on Instagram @DrT_MD.
Shaun Curtis serves as Chief Operating Officer for Vida-Flo Corporate. He oversees operations, supply chain, construction, and support for both corporate and franchise locations. Between 2001-2017 he held the positions of Chief Operations Officer and Vice President of Brand Development for Buffalo’s Franchise Concepts, Inc. (DBA Buffalo’s Cafe). During this time, Mr. Curtis was also the Owner/Franchisee/Managing Member of multiple Buffalo’s Café in numerous states. At various times in his career, he has appeared on local, regional and national news, and been the subject of countless articles in industry publications citing his expertise in his field. In 2015 he was rated one of the top executives under 40 by Bloomberg Business.
Dan is an expert in the matters involving franchise law. He represents Vida-Flo in all aspects of franchise and distribution law. His focus is on franchise structuring and development, preparation of franchise disclosure documents and agreements, franchise registrations and exemptions, franchise relations, franchise compliance, franchise avoidance, international franchising, mergers and acquisitions of franchise systems, distributorships and licensing. He has his J.D. from the University of Arizona James E. Rogers College of Law and his B.A. in Economics and Environmental Studies from the University of Colorado at Boulder.
Saira serves as our Human Resources Director since January 2023.
Saira has 7+ year of Human Resources experience. Saira is a skilled and qualified HR expert whose role is pivotal to our organization. Saira’s goal is exceptional employee experience and support the growth of the company by overseeing all aspects of Human Resources. She is responsible for recruitment and onboarding of employee, payroll and benefits, performance management, career pathing and development, employee relations, and promoting the Vida Flo culture. Before joining Vida-Flo, Saira has worked with Ingles, Mitsubishi Electric Trane and Gratus Capital.