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© 2026 Vida-Flo | All Rights Reserved | Privacy Policy | Cancellation Policy | Accessibility | Sitemap | Terms & Conditions | Hydration Station USA Franchise System LLC
Our On-The-Go concierge service for when you’re busy, bedridden, or hosting an event.
*Not available with the ReVidalizer Introductory Offer
Joseph Fisher is a results-driven operations leader with over a decade of experience scaling high-growth businesses across the wellness, fitness, and retail industries. As Director of Operations at Vida-Flo, he is responsible for driving performance, optimizing operations, and building high-impact teams that deliver exceptional client experiences.
Joseph began his career in enterprise retail, holding leadership roles with Walmart and Target, where he operated at scale managing high-volume environments, large teams, and complex logistics. This foundation shaped his disciplined, systems-driven approach to operations and performance.
He later brought that same operational rigor into high-growth, service-based businesses, becoming Director of Operations with The NOW Massage, BODY20, and Honors Holdings (Orangetheory Fitness franchisee). In these roles, he owned full P&L performance across portfolios ranging from $3M to over $250M annually, consistently transforming underperforming locations into top-performing markets through KPI-driven strategy, sales optimization, and team development.
Joseph’s experience includes leading large-scale presale initiatives, launching and stabilizing new markets, and scaling membership-based businesses through improved acquisition, retention, and customer lifecycle management. He has driven significant membership growth, delivered sustained double-digit revenue increases, and implemented systems that enhance efficiency, team performance, and the overall client experience.
Joseph is passionate about building scalable systems, developing strong leaders, and delivering measurable, sustainable growth.
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Olivia Podes serves as Vida-Flo’s Wellness Message Curator, leading the brand’s digital voice and ensuring that all messaging is authentic, credible, and aligned with the company’s mission. In this role, she oversees digital brand storytelling, content creation, and messaging across all channels.
Olivia supports Vida-Flo’s hydration therapy clinics and national franchise expansion efforts by translating complex wellness and medical concepts into clear, engaging, and trustworthy communication. Her work helps ensure consistency in how the Vida-Flo brand is experienced—whether online, in-clinic, or through franchise development channels.
Her background includes managing social media and brand presence for UGA Athletics and nationwide modeling agencies, where she specialized in elevating and transforming brand identities. As a former reporter and journalist, Olivia brings a strong foundation in storytelling, accuracy, and audience trust—ensuring Vida-Flo’s messaging is not only compelling, but credible.
At Vida-Flo, Olivia plays a key role in shaping how the brand communicates wellness, education, and innovation to a growing national audience.
Olivia is based at Vida-Flo’s corporate headquarters in Atlanta, Georgia.
Brand Voice • Health & Wellness Messaging • Content Strategy • Digital Storytelling
Demaris Tsegai serves as Vida-Flo’s Corporate Training Manager, overseeing training and onboarding for both corporate-owned and franchised locations. In this role, she is responsible for ensuring consistency in operational standards, clinical workflows, and the overall guest experience across the brand.
Demi joined Vida-Flo’s leadership team after serving as General Manager for four company-owned clinics in Atlanta, Georgia, from August 2023 to May 2025. In that role, she led day-to-day operations, staff development, and performance optimization across multiple locations, gaining hands-on experience with the systems and standards that drive successful clinic performance.
In May 2025, she transitioned into the corporate role of Franchise Business Manager before assuming her current position leading training initiatives company-wide. Her background gives her a unique perspective—combining real-world operational experience with a deep understanding of franchise support and scalability.
Demi is passionate about building confident teams, developing clear and effective training systems, and ensuring every Vida-Flo location delivers a consistent, high-quality experience from day one.
Demi is based at Vida-Flo’s corporate headquarters in Atlanta, Georgia.
Training Systems • Franchise Onboarding • Multi-Clinic Operations • Team Development
Scott Reaves serves as Vice President of Franchise Development for Vida-Flo, leading the company’s franchise growth strategy and revenue expansion efforts. With more than 16 years of experience across food service, insurance, healthcare, and sports marketing, he focuses on building scalable franchise pipelines, strengthening candidate and market evaluation, and partnering cross-functionally to support strategic, sustainable expansion.
Scott brings a unique blend of franchise development expertise and hands-on ownership experience. His background includes owning and operating a Pokémoto franchise location, as well as prior business ownership as an insurance agency owner and founder of a sports marketing company. This operator-first perspective allows him to evaluate franchise opportunities through both a growth and execution lens.
Throughout his career, Scott has consistently driven measurable results through relationship-based sales, operational discipline, and team leadership. He holds a Franchise Certification from the University of Tennessee (2024) and remains actively engaged in community impact initiatives as the founder of the RAT Foundation.
Franchise Growth • Operator-Owned • Revenue Strategy • Market Evaluation • Relationship Sales
Dr. Tyler Wheeler serves as Corporate Medical Director for Vida-Flo, where he helps guide clinical standards, medical protocols, and physician oversight across the brand. He is a Primary Care Sports Medicine physician at Family Practice Center Atlanta and an Adjunct Assistant Professor of Family and Preventive Medicine at Emory University School of Medicine.
Dr. Wheeler earned his undergraduate degree from Sewanee: The University of the South and his medical degree from Mercer University School of Medicine. During medical school, he was elected to the Gold Humanism in Medicine Society and received Mercer’s Service to the Family of Man Award for his humanistic approach to care and academic excellence.
He completed his Family Medicine residency at the University of Washington—consistently ranked among the nation’s top programs—where he also earned a concentration certificate in Dermatology and was recognized for outstanding bedside manner. Following residency, Dr. Wheeler completed a Sports Medicine Fellowship at the Family Medicine Residency of Idaho, serving as a team physician for Boise State University Athletics.
Dr. Wheeler is trained in musculoskeletal ultrasound to enhance diagnostic accuracy and precision-guided injections. He has lectured nationally on screening to prevent sudden cardiac death in young athletes and has published research on post-concussion syndrome and MRSA in sports.
He lives in Atlanta’s Virginia Highland neighborhood with his wife, Lindsay, and their two dogs, Rubin and Adelaide. Outside of medicine, he enjoys travel, skiing, yoga, and mountain biking.
Primary Care Sports Medicine • Clinical Governance • Academic Faculty • Athlete Care • Evidence-Based Protocols
Parker Turner has nearly twenty years of experience in both an ownership and executive capacity across a wide range of industries, most notably: mission-critical technology services, consumer discretionary healthcare, and various real estate ventures. He has vast shareholder and operational experience in both institutional and non-traditional private placement investments. Parker’s current entrepreneurial aspirations include a passion for health and wellness concepts aimed to improve personal health optimization and quality of life for all demographics, making him a key fit for the Vida Group team.
Parker is a graduate of Elon University (BA) and the Warrington School of Business – Univ. of Florida (MBA). He currently resides in Sarasota, Florida.
Adam Will is a serial entrepreneur and investor in Wellness, Medical Technology, Hospitality and Real Estate sectors. Bringing nearly 20 years of business leadership and a proven record of accomplishments with multiple S&P 500 companies, Adam focuses on strategic collaborations & growth for The Vida Group.
Having past served as the Executive Director at Thermo Fisher Scientific as well as being recruited by Canon Medical Systems as Vice President to establish a new division of Human Performance & Sports Medicine, Adam is passionate about health and well-being both professional and personally.
Adam lives in Nashville, Tennessee, where he previously served on the Mayors Health Care Council, the Nashville Leadership Healthcare Council, and held the position of Chairman for the American Cancer Society Distinguished events. He is active on the boards of multiple not-for-profit organizations, where he focuses on venture philanthropy enabling the organizations to become sustainable. For fun he enjoys golf, water sports, outdoor activities, and wellness.
As the CEO of The Vida Group, a medical management partnership, Michael Haley leads a dynamic team of professionals whose focus is to provide leadership, management, and guidance to operators of health and wellness clinics. He is an energetic, vibrant professional with a tireless work ethic, creating an environment of success everywhere he goes.
Michael is a native of Alabama and a longtime resident of Tennessee. He attended Belmont University, where he studied marketing and business administration. After graduation, he built his professional career, starting in sales roles, where he demonstrated his ability to build meaningful relationships with clients and fully grasped the intricacies of business development. Through connections he made in medical sales, Michael was inspired to become an entrepreneur, where he connected in a partnership to deliver an IV Hydration health and wellness start-up. In over seven years of this highly successful partnership, Michael has led to the growth and development of multiple business units with Vida Group.
In his free time, Michael enjoys international travel, honing his culinary skills, and avidly educating himself in preventive healthcare and anti-aging concepts.
Dan is an expert in matters involving franchise law. He represents Vida-Flo in all aspects of franchise and distribution law. His focus is on franchise structuring and development, preparation of franchise disclosure documents and agreements, franchise registrations and exemptions, franchise relations, franchise compliance, franchise avoidance, international franchising, and mergers and acquisitions of franchise systems. Additionally, he handles distributorships and licensing.
He earned his J.D. from the University of Arizona James E. Rogers College of Law and his B.A. in Economics and Environmental Studies from the University of Colorado at Boulder.
Shaun Curtis serves as Chief Operating Officer of Vida-Flo, overseeing corporate and franchise operations, supply chain management, construction, and ongoing operational support across the system.
He brings more than two decades of executive leadership experience in franchising and brand development. From 2001 to 2017, Shaun held the roles of Chief Operating Officer and Vice President of Brand Development for Buffalo’s Franchise Concepts, Inc. (DBA Buffalo’s Café). During that time, he was also a multi-unit owner, franchisee, and managing member across several states, giving him a rare dual perspective as both operator and corporate leader.
Throughout his career, Shaun has been featured in local, regional, and national media and cited extensively in industry publications for his expertise in operations, scalability, and franchise growth. In 2015, he was recognized by Bloomberg Business as one of the top executives under 40.
At Vida-Flo, Shaun focuses on operational excellence, disciplined growth, and building systems that allow franchise partners to scale efficiently while maintaining brand standards and customer experience.
Shaun is based at Vida-Flo’s corporate headquarters in Atlanta, Georgia.
Franchise Operations • Multi-Unit Ownership • Supply Chain & Buildout • Brand Standardization
Saira serves as our Human Resources Director since January 2023.
Saira has 7+ year of Human Resources experience. Saira is a skilled and qualified HR expert whose role is pivotal to our organization. Saira’s goal is exceptional employee experience and support the growth of the company by overseeing all aspects of Human Resources. She is responsible for recruitment and onboarding of employee, payroll and benefits, performance management, career pathing and development, employee relations, and promoting the Vida-Flo culture.
Before joining Vida-Flo, Saira has worked with Ingles, Mitsubishi Electric Trane and Gratus Capital.
Keith McDermott is the Founder and CEO of Vida-Flo and a longtime entrepreneur at the intersection of healthcare, wellness, and franchising. He founded Vida-Flo in 2012—years before IV hydration became a mainstream wellness category—helping pioneer the modern retail and concierge IV therapy model.
Under his leadership, Vida-Flo has grown into a nationally recognized brand operating brick-and-mortar clinics, a mobile concierge platform, and a rapidly expanding franchise system. The company is known for its emphasis on clinical safety, premium medical protocols, concierge-level service, and scalable systems built for recurring revenue and long-term growth.
Keith’s background spans franchising, healthcare technology, medical regulatory frameworks, telemedicine, AI-enabled service delivery, and strategic partnerships. Prior to Vida-Flo, he served as Senior Vice President of Business Development at Biomass Gas & Electric, a renewable energy company specializing in proprietary gasification technology. Earlier in his career, he spent 15 years in sales and marketing leadership roles with CBS Television Network, FOX Sports, and Clear Channel Communications.
He is also the author of Lessons From Our Fathers and is deeply passionate about wellness accessibility, proactive aging, and the future of longevity medicine. Keith frequently collaborates with healthcare leaders, technology innovators, franchise partners, and private equity groups focused on the evolution of decentralized care.
Keith is based at Vida-Flo’s corporate headquarters in Atlanta, Georgia.
Category Founder • Franchise Architect • Healthcare Innovation • Multi-Unit Scaling • Strategic Partnerships