Vida-Flo Franchise Models

Vida-Flo offers two franchise models designed to support different operational goals, timelines, and investment preferences.

Both models operate within the same hydration-first framework while offering distinct pathways to growth.

Both options are proven.

 Both operate from the same medical-grade clinical foundation, the same

operational platform, and the same national brand credibility. Both connect to long-term wellness demand and both contain recurring revenue pathways.

When Vida-Flo pioneered the concept of retail IV hydration in the United States back in 2012, the industry didn’t exist in a commercial form. More than ten years later, demand has transformed. Consumers now understand hydration not simply as recovery, but as performance, immunity, resilience, energy, and proactive wellness. With that evolution has come something powerful: multiple ways consumers want access. That single insight—the realization that modern wellness consumers expect choice—drives the core strategy behind Vida-Flo’s two distinct
franchise models.

Model Comparison at a Glance

Category

OTG (On-The-Go)

Brick & Mortar Clinic

Initial Investment

Lower

Higher

Speed to Launch

Fast (weeks)

Longer (build-out required)

Staffing

Lean team

Larger clinical + front desk team

Overhead

Very low

Moderate

Revenue Streams

In-home, hotel, events, corporate

Memberships, in-clinic IVs, upsells

Client Volume

Variable

High + recurring

Brand Visibility

Digital & partnerships

High local visibility

Client Volume

Rapid (territory-based)

Strong (multi-unit)

Ideal For

Semi-absentee owners, fast expansion

Operators building long-term footprint

Hydration Is More Than Water Intake

Osmotic gradients, electrolytes, and the science of cellular fluid balance

  • OTG Model: Mobile Wellness

    A mobile wellness business built for modern consumption. Vida-Flo OTG allows licensed medical professionals to deliver hydration services in homes, hotels, offices, and event spaces. The OTG model is attractive for investors seeking lower overhead, faster launch timelines, and the ability to scale through staffing rather than real estate. It meets consumers where they already are: fast, mobile, and accustomed to on-demand lifestyle services.

  • Brick & Mortar: Clinical Experience

    Beautifully designed clinical settings focused on hydration, IV vitamin treatments, NAD+ therapy, and a full complement of professional wellness services. This is where recurring memberships thrive. Brick & Mortar is ideal for investors interested in building long-term footprint inside a metro market. Clinics build brand visibility, attract walk-in clients, and establish a physical anchor in local wellness culture.

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Why Vida-Flo Designed 

Two Franchise Models

When Vida-Flo pioneered the concept of retail IV hydration in the United States back in 2012, the industry didn’t exist in a commercial form. More than ten years later, demand has transformed. Consumers now understand hydration not simply as recovery, but as performance, immunity, resilience, energy, and proactive wellness.

With that evolution has come something powerful: multiple ways consumers want access. That single insight—the realization that modern wellness consumers expect choice—drives the core strategy behind Vida-Flo’s two distinct franchise models.

Today, Vida-Flo franchisees can choose between the On-The-Go (OTG) mobile oncierge model and the Brick & Mortar clinical model, with many investors ultimately combining the two to expand treatment availability and increase market penetration inside defined territories.

The Investor Perspective

High-quality franchise investing requires thoughtful alignment between model, market, and financial objectives.

The OTG model frequently appeals to investors who are comfortable building businesses without retail real estate, who appreciate operational efficiency, and who want rapid market activation.

Brick & Mortar speaks directly to investors who want permanent footprint, strong local visibility, and deeper roots inside metropolitan wellness economies.

Many operators begin with the On-The-Go model to establish operations and market presence before expanding into a brick-and-mortar location as demand grows.

Frequently Asked Questions

Clients have the ability to book their appointment online or by calling one of our locations.

Our hours of operation vary by location. Please visit the location-specific page for their current hours.

We offer all new clients our introductory ReVIDAlizer Treatment for only $119, which includes the Core IV Hydration Fluid and Two Essential Boosts.

IV therapy works by using an intravenous (IV) fluid drip to deliver saline solution through a small catheter and tubing directly into the bloodstream. This saline solution may also include medications and vitamin supplements tailored to the individual patient.

During your therapy session, a medical professional will insert an IV line attached to a bag of saline solution. This bag is hung above the patient’s head, using gravity to regulate the flow of fluids into the bloodstream. Compared to a syringe or other forced technique, gravity allows for a gradual introduction of fluids.

While the time frame of a single treatment varies from person to person, a session typically lasts 30 – 45 minutes. There are exceptions to this timeframe, such as with our NAD IV treatments, which generally take 1 to 2 hours per session.

IV drip therapy is highly effective in delivering nutrients, vitamins, and fluids directly to your bloodstream. Unlike oral supplements, this method bypasses the digestive system, allowing your body to absorb the maximum amount of nutrients without any loss during digestion. As a result, vitamins and nutrients are made immediately available to your cells, accelerating the benefits.

At Vida-Flo, we offer a variety of specialized IV blends designed to meet specific health goals. We also provide the option of custom-blended IV treatments to target your individual needs.

Determine Which Path
Aligns With Your Vision

Choosing between OTG and Brick & Mortar is ultimately a question of alignment.
Both choices are valid. Both connect to proven demand. Both operate within the same clinical
and operational foundation that has shaped Vida-Flo since 2012.

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