Holiday IV Therapy: What Our Guests Booked Last December

Every December we see the same pattern across our 10 Vida-Flo lounges in Georgia, Tennessee and North Carolina. Visits climb right after Christmas, peak on New Year’s Day, and guests lean toward immune support and recovery. Here is what our own checkout data from the 2025 holiday season showed, and how to use it to plan your visit this year.

Key findings from the 2025 holiday season

• New Year’s Day 2026 was our busiest day of the season, with about 50% more lounge visits than a typical fall day.
• The week from December 26 through January 1 ran about a third busier than our fall average.
• Flu Recovery IVs nearly tripled in December compared with a typical fall month.
• Vitamin C add-ons rose 42% and zinc add-ons rose 32%.
• Overindulgence IVs rose 27%, anti-nausea add-ons rose 22% and the Myers’ Cocktail rose 16%.

Why the week after Christmas is so busy

Travel, late nights, holiday parties and a packed calendar all add up. Many guests come in once the gatherings are over or right before they head back to work. New Year’s Day is the busiest day of all, because so many people want to start the year feeling like themselves.

What guests choose in December

• 1000 mL IV Fluids. Still the most booked treatment all season long.
• Flu Recovery IV. Our fastest growing treatment in December, with fluids and vitamins chosen to support hydration while you recover.
• Vitamin C and zinc. The two most popular add-ons for immune support during cold and flu season.
• Overindulgence IV. A favorite the morning after a holiday party.
• Myers’ Cocktail. The classic blend of fluids, B vitamins, vitamin C and magnesium.

How to plan your holiday visit

• Book ahead for December 26 through January 1. Those are our busiest days of the year.
• Walk-ins are welcome, and booking online holds your time.
• Check your lounge’s page for holiday hours before you come in.
• If you visit more than once a month, a membership gets you member pricing on every visit.

Find your lounge

In metro Atlanta, see IV therapy in Atlanta or go straight to Decatur, Johns Creek, Buckhead or Brookhaven. For Tennessee and North Carolina, see all locations. Ready now? Book your visit.

Frequently asked questions

When is the busiest time for IV therapy during the holidays?

At Vida-Flo, the week from December 26 through January 1. New Year’s Day was our single busiest day of the 2025 holiday season, with about 50% more lounge visits than a typical fall day.

What IV is most popular in December?

The 1000 mL IV Fluids treatment is still our most booked treatment in December. The Flu Recovery IV sees the biggest jump, nearly tripling compared with a typical fall month.

What add-ons do guests choose most in winter?

Vitamin C and zinc. In December 2025, vitamin C add-ons rose 42% and zinc add-ons rose 32% compared with a typical fall month.

Should I book ahead during the holidays?

Yes, especially for the days after Christmas and New Year’s Day. Walk-ins are welcome, and booking online holds your time.

How much does IV therapy cost at Vida-Flo?

At our Georgia lounges, a 1000 mL IV Fluids treatment is $79, or $39 for members. New guests can start with a $119 first visit that adds 2 Essential Boosts, and memberships start at $109 a month.

About this data

Based on completed checkouts at all 10 Vida-Flo lounges from December 1, 2025 through January 1, 2026, compared with September through November 2025. Membership billing is not counted as a visit. Vida-Flo has delivered more than 1,000,000 IV treatments since opening America’s original IV hydration lounge in Atlanta in 2012.