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    Vida-Flo, Hydration. For Life.
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    • Vida-Flo Johns Creek · Change
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      $79
      Every Treatment Includes:
      • 1000ml bag of IV fluid
      • Electrolytes
      • Equivalent of 2.5 gallons of water
      $119
      Your Inaugural Visit Includes:
      • Our 1000 mL IV Fluids
      • Our 1000 mL IV Fluids

      The Vida-Flo Blog
      Discover expert insight and wellness tips on the Vida-Flo Johns Creek blog, your go-to resource for all things IV hydration and healthy living

      Book Now 404-779-8432 Intro Offer
      Members Get Up To
      50% Off
        • Learn More About Vida-Flo

          Play
          Vida-Flo Nashville Group (5 Locations to Serve You!)

          Wondering what your first experience with Vida-Flo will be like? We have 5 locations to serve you in Nashville, TN!

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          Play
          How Top Athletes Avoid Dehydration

          Whether you’re hitting the football field, basketball court, tennis court, running a marathon, cycling, or even participating in eSports, top athletes understand the vital role hydration plays in performance. However, drinking fluids may not always meet the demands of these intense activities.

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          Play
          Cure for Brain Fog? The Promising Benefits of NAD+

          NAD+ (Nicotinamide Adenine Dinucleotide) supports brain function, regulates sleep, and may slow aging. This vital compound enhances cognitive clarity and focus while potentially contributing to cellular longevity.

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          Is IV Hydration Really Safe?

          Choosing a reliable IV hydration provider is essential. Vida-Flo, the first IV hydration clinic in the USA with over a decade of experience, sets the industry standard. Look for a clinic that conducts comprehensive pre-treatment assessments, employs registered nurses, and is overseen by a medical director to ensure safety and effectiveness.

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          Watch Video
          Chronic Illness: How IV Hydration and Vitamin Infusion Help

          IV hydration is proving to be more than a simple hangover solution. It’s a vital tool for promoting overall health and wellness. This therapy not only enhances skin and hair health and boosts athletic performance but also provides crucial relief for people dealing with chronic health issues like Crohn’s Disease, Ulcerative Colitis, and Irritable Bowel Syndrome (IBS).

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        • Learn More About Vida-Flo

          Watch Video
          How Top Athletes Avoid Dehydration

          Whether you’re hitting the football field, basketball court, tennis court, running a marathon, cycling, or even participating in eSports, top athletes understand the vital role hydration plays in performance. However, drinking fluids may not always meet the demands of these intense activities.

          See More Videos
        • Learn More About Vida-Flo

          Watch Video
          Fastest Flu and Virus Remedy: IV Hydration

          Our clinics provide a powerful IV-administered solution that combines 2.5 gallons of hydration with vital vitamins like zinc, vitamin C, and magnesium. This directly addresses the root causes of discomfort during a cold or flu.

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          Instant Hangover Cure: How to Get Rid of a Hangover Fast

          Hangovers are notorious for ruining the morning after a night of celebration. The throbbing headache, upset stomach, and overall discomfort can leave us desperately searching for a quick and effective solution. Thankfully, there’s a way to find instant relief and rehydration with Vida-Flo’s IV hydration hangover cure.

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          How to Tell if you are Dehydrated

          When dehydration strikes, reaching optimal hydration can be a challenge. Traditional methods like drinking oral fluids, water, or sports drinks can take time and may not provide sufficient hydration for those who lead active lifestyles.

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          NAD+ Treatments
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        FAQ’s

        Clients have the ability to book their appointment online or by calling one of our locations.

        Our hours of operation vary by location. Please visit the location-specific page for their current hours.

        We offer all new clients our introductory ReVIDAlizer Treatment for only $119, which includes 1000 mL IV Fluids and Two Essential Boosts.

        IV therapy works by using an intravenous (IV) fluid drip to deliver saline solution through a small catheter and tubing directly into the bloodstream. This saline solution may also include medications and vitamin supplements tailored to the individual patient.

        During your therapy session, a medical professional will insert an IV line attached to a bag of saline solution. This bag is hung above the patient’s head, using gravity to regulate the flow of fluids into the bloodstream. Compared to a syringe or other forced technique, gravity allows for a gradual introduction of fluids.

        While the time frame of a single treatment varies from person to person, a session typically lasts 30 – 45 minutes. There are exceptions to this timeframe, such as with our NAD IV treatments, which generally take 1 to 2 hours per session.

        IV drip therapy is highly effective in delivering nutrients, vitamins, and fluids directly to your bloodstream. Unlike oral supplements, this method bypasses the digestive system, allowing your body to absorb the maximum amount of nutrients without any loss during digestion. As a result, vitamins and nutrients are made immediately available to your cells, accelerating the benefits.

        At Vida-Flo, we offer a variety of specialized IV blends designed to meet specific health goals. We also provide the option of custom-blended IV treatments to target your individual needs.

        The duration of hydration therapy’s benefits can vary depending on individual health factors and lifestyle choices. Some of our treatments, such as medications, provide immediate (but shorter-term) results. Our vitamin solutions are processed over a longer period, offering longer-lasting benefits.

        Maintaining a regular schedule of treatments can help extend these benefits, supporting sustained hydration and improved health over time.

        More FAQs

        Book Your Appointment

        Appointments are preferred for shorter wait times, but walk-ins are welcome anytime!

        Book Now 404-779-8432 $119 First Visit

        Members Get Up To 50% Off!

        Memberships + Packages

        Sign-up for a month-to-month membership for instant savings and consistent access to IV hydration treatments. Cancel anytime, with 30 days written notice.

        Learn More

        Members Get Up To 50% Off!

        Memberships 
        + Packages

        Sign-up for a month-to-month membership for instant savings and consistent access to IV hydration treatments. Cancel anytime, with 30 days written notice.

        Learn More

        What Our Guests Say

        Google
        ExcellentGoogle star 1Google star 2Google star 3Google star 4Google star 55.0181 reviews
        5.0Google star 1Google star 2Google star 3Google star 4Google star 5
        Excellent181 reviews
        Write a review
        Posted on Google Google
        W Griffith profile picture
        W Griffith
        48 days ago
        Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
        Always a great treatment, was here cuase I was feeling dehydrated and I hurt my lower back calve muscle... was able to get Zinc, Magnesium, and Toradol... Thank you Melena
        Posted on Google Google
        Jonathan Gray profile picture
        Jonathan Gray
        61 days ago
        Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
        The staff is welcoming, knowledgeable, and made my IV treatment quick, comfortable, and genuinely refreshing. I left feeling energized and cared for. Highly recommend this location for anyone looking to feel their best.
        Posted on Google Google
        Ivy johnson profile picture
        Ivy johnson
        61 days ago
        Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
        Loved this experience! Communicated clearly their deals and what package would work best for me!
        Posted on Google Google
        Bassey Duke profile picture
        Bassey Duke
        65 days ago
        Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
        I have coming to Vida for the past 3 years. Wonderful staff and good vitamins
        Posted on Google Google
        albert reeves profile picture
        albert reeves
        68 days ago
        Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
        Super friendly staff extremely helpful
        Posted on Google Google
        Ivan Hernandez profile picture
        Ivan Hernandez
        68 days ago
        Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
        They treated me great got me in quick and gave me options to iv infusions
        Posted on Google Google
        JUDITH RODRIGUEZ TORRES profile picture
        JUDITH RODRIGUEZ TORRES
        74 days ago
        Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
        Atención muy personalizada, precios accesibles, hablando en español, les recomiendo 100% esta clínica exclusiva de Sueros Vitaminados.
        Posted on Google Google
        Chinda Beatrice profile picture
        Chinda Beatrice
        85 days ago
        Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
        I had a great experience at Vida-Flo! The staff was welcoming, professional, and took the time to answer all my questions. The environment was clean, relaxing, and I felt well cared for throughout my visit. My treatment was smooth, and I left feeling refreshed and energized. I highly recommend Vida-Flo to anyone looking for quality wellness and IV therapy services!
        Posted on Google Google
        R E-F profile picture
        R E-F
        91 days ago
        Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
        I was able to get the same day appointment. Staff are nice and place is nice and quiet. This is my 2ns time.
        Posted on Google Google
        Inam Emails profile picture
        Inam Emails
        93 days ago
        Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
        Excellent place. Excellent people.
        Posted on Google Google
        Heather H profile picture
        Heather H
        96 days ago
        Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
        I have a great experience every time I’m there and couldn’t be happier. Nurse Ashley and the assistant Colby were both incredibly knowledgeable, kind, and professional. They made me feel comfortable from start to finish, made helpful recommendations like a pressure bag because I like 24 gauge best which can take longer and took the time to add boosts to my treatment to make sure I got everything I needed. The entire team is always friendly and welcoming. I highly recommend them to anyone looking for excellent care!
        Posted on Google Google
        Adam Stickler profile picture
        Adam Stickler
        102 days ago
        Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
        Friendly staff, quick service
        Posted on Google Google
        Six Footah profile picture
        Six Footah
        102 days ago
        Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
        This place is great.. so relaxing while getting IV done.. highly recommended.. 10 out of 10
        Posted on Google Google
        Alvin Otero profile picture
        Alvin Otero
        109 days ago
        Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
        Life savers after a hangover,
        Posted on Google Google
        Mercedez Jordan profile picture
        Mercedez Jordan
        109 days ago
        Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
        I love this place… and the staff
        Posted on Google Google
        Angelina Lee profile picture
        Angelina Lee
        111 days ago
        Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
        I've come to vida-flo for iv infusions on multiple occasions over the last few years. Getting in for a last minute appointment has always been quick and easy.
        Posted on Google Google
        Wade George profile picture
        Wade George
        116 days ago
        Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
        Great experience here, got me in quickly and did an exceptional job. Helpful after days of tennis in the heat to get some hydration again!
        Posted on Google Google
        dixie robb profile picture
        dixie robb
        117 days ago
        Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
        Everyone working is always so great. Very efficient and effective!
        Posted on Google Google
        Andrew Hawkins profile picture
        Andrew Hawkins
        118 days ago
        Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
        Great experience!
        Posted on Google Google
        B randon B profile picture
        B randon B
        123 days ago
        Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
        Anytime I'm feeling run down, and need to recover quickly, coming here always does the trick.
        
        
        Vida-Flo, Hydration. For Life.

        America’s Original IV Hydration Wellness Lounge.

        Since 2012. Founded in Atlanta.
        Over 1,000,000 IV treatments delivered.

        Vida-Flo, the original IV hydration wellness brand, established 2012

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        (866) 843-2356
        3155 Roswell Road NE, Suite 330
        Atlanta, GA 30305
        © 2026 Vida-Flo | Hydration Station USA Franchise System, LLC Privacy Policy Cancellation Policy Terms & Conditions Accessibility Sitemap

        Offerings and treatment components are subject to clinical approval and provider discretion.

        Contact Us

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        Vida-Flo On-The-Go mobile IV vehicle
        We Can Come to You!
        Details

        Our On-The-Go concierge service for when you’re busy, bedridden, or hosting an event.

        *Not available with the ReVidalizer Introductory Offer

        Learn More
        Dr. Tyler Wheeler
        Corporate Medical Director

        Dr. Tyler Wheeler serves as Corporate Medical Director for Vida-Flo, where he helps guide clinical standards, medical protocols, and physician oversight across the brand. He is a Primary Care Sports Medicine physician at Family Practice Center Atlanta and an Adjunct Assistant Professor of Family and Preventive Medicine at Emory University School of Medicine.

        Dr. Wheeler earned his undergraduate degree from Sewanee: The University of the South and his medical degree from Mercer University School of Medicine. During medical school, he was elected to the Gold Humanism in Medicine Society and received Mercer’s Service to the Family of Man Award for his humanistic approach to care and academic excellence.

        He completed his Family Medicine residency at the University of Washington—consistently ranked among the nation’s top programs—where he also earned a concentration certificate in Dermatology and was recognized for outstanding bedside manner. Following residency, Dr. Wheeler completed a Sports Medicine Fellowship at the Family Medicine Residency of Idaho, serving as a team physician for Boise State University Athletics.

        Dr. Wheeler is trained in musculoskeletal ultrasound to enhance diagnostic accuracy and precision-guided injections. He has lectured nationally on screening to prevent sudden cardiac death in young athletes and has published research on post-concussion syndrome and MRSA in sports.

        He lives in Atlanta’s Virginia Highland neighborhood with his wife, Lindsay, and their two dogs, Rubin and Adelaide. Outside of medicine, he enjoys travel, skiing, yoga, and mountain biking.

        Primary Care Sports Medicine • Clinical Governance • Academic Faculty • Athlete Care • Evidence-Based Protocols

        Keith J. McDermott
        Founder & CEO

        Keith McDermott is the Founder and CEO of Vida-Flo and a longtime entrepreneur at the intersection of healthcare, wellness, and franchising. He founded Vida-Flo in 2012—years before IV hydration became a mainstream wellness category—helping pioneer the modern retail and concierge IV therapy model.

        Under his leadership, Vida-Flo has grown into a nationally recognized brand operating brick-and-mortar clinics, a mobile concierge platform, and a rapidly expanding franchise system. The company is known for its emphasis on clinical safety, premium medical protocols, concierge-level service, and scalable systems built for recurring revenue and long-term growth.

        Keith’s background spans franchising, healthcare technology, medical regulatory frameworks, telemedicine, AI-enabled service delivery, and strategic partnerships. Prior to Vida-Flo, he served as Senior Vice President of Business Development at Biomass Gas & Electric, a renewable energy company specializing in proprietary gasification technology. Earlier in his career, he spent 15 years in sales and marketing leadership roles with CBS Television Network, FOX Sports, and Clear Channel Communications.

        He is also the author of Lessons From Our Fathers and is deeply passionate about wellness accessibility, proactive aging, and the future of longevity medicine. Keith frequently collaborates with healthcare leaders, technology innovators, franchise partners, and private equity groups focused on the evolution of decentralized care.
        Keith is based at Vida-Flo’s corporate headquarters in Atlanta, Georgia.

        Category Founder • Franchise Architect • Healthcare Innovation • Multi-Unit Scaling • Strategic Partnerships

        Saira Sandhu
        Human Resources Director

        Saira serves as our Human Resources Director since January 2023.

        Saira has 7+ year of Human Resources experience. Saira is a skilled and qualified HR expert whose role is pivotal to our organization. Saira’s goal is exceptional employee experience and support the growth of the company by overseeing all aspects of Human Resources. She is responsible for recruitment and onboarding of employee, payroll and benefits, performance management, career pathing and development, employee relations, and promoting the Vida-Flo culture.

        Before joining Vida-Flo, Saira has worked with Ingles, Mitsubishi Electric Trane and Gratus Capital.

        Shaun Curtis
        Chief Operating Officer

        Shaun Curtis serves as Chief Operating Officer of Vida-Flo, overseeing corporate and franchise operations, supply chain management, construction, and ongoing operational support across the system.

        He brings more than two decades of executive leadership experience in franchising and brand development. From 2001 to 2017, Shaun held the roles of Chief Operating Officer and Vice President of Brand Development for Buffalo’s Franchise Concepts, Inc. (DBA Buffalo’s Café). During that time, he was also a multi-unit owner, franchisee, and managing member across several states, giving him a rare dual perspective as both operator and corporate leader.

        Throughout his career, Shaun has been featured in local, regional, and national media and cited extensively in industry publications for his expertise in operations, scalability, and franchise growth. In 2015, he was recognized by Bloomberg Business as one of the top executives under 40.

        At Vida-Flo, Shaun focuses on operational excellence, disciplined growth, and building systems that allow franchise partners to scale efficiently while maintaining brand standards and customer experience.

        Shaun is based at Vida-Flo’s corporate headquarters in Atlanta, Georgia.

        Franchise Operations • Multi-Unit Ownership • Supply Chain & Buildout • Brand Standardization

        Dan Warshawsky
        Franchise Lawyer

        Dan is an expert in matters involving franchise law. He represents Vida-Flo in all aspects of franchise and distribution law. His focus is on franchise structuring and development, preparation of franchise disclosure documents and agreements, franchise registrations and exemptions, franchise relations, franchise compliance, franchise avoidance, international franchising, and mergers and acquisitions of franchise systems. Additionally, he handles distributorships and licensing.

        He earned his J.D. from the University of Arizona James E. Rogers College of Law and his B.A. in Economics and Environmental Studies from the University of Colorado at Boulder.

        Michael Hailey
        CEO

        As the CEO of The Vida Group, a medical management partnership, Michael Haley leads a dynamic team of professionals whose focus is to provide leadership, management, and guidance to operators of health and wellness clinics. He is an energetic, vibrant professional with a tireless work ethic, creating an environment of success everywhere he goes.

        Michael is a native of Alabama and a longtime resident of Tennessee. He attended Belmont University, where he studied marketing and business administration. After graduation, he built his professional career, starting in sales roles, where he demonstrated his ability to build meaningful relationships with clients and fully grasped the intricacies of business development. Through connections he made in medical sales, Michael was inspired to become an entrepreneur, where he connected in a partnership to deliver an IV Hydration health and wellness start-up. In over seven years of this highly successful partnership, Michael has led to the growth and development of multiple business units with Vida Group.

        In his free time, Michael enjoys international travel, honing his culinary skills, and avidly educating himself in preventive healthcare and anti-aging concepts.

        Adam Will
        Strategic Collaboration & Growth

        Adam Will is a serial entrepreneur and investor in Wellness, Medical Technology, Hospitality and Real Estate sectors. Bringing nearly 20 years of business leadership and a proven record of accomplishments with multiple S&P 500 companies, Adam focuses on strategic collaborations & growth for The Vida Group.

        Having past served as the Executive Director at Thermo Fisher Scientific as well as being recruited by Canon Medical Systems as Vice President to establish a new division of Human Performance & Sports Medicine, Adam is passionate about health and well-being both professional and personally.

        Adam lives in Nashville, Tennessee, where he previously served on the Mayors Health Care Council, the Nashville Leadership Healthcare Council, and held the position of Chairman for the American Cancer Society Distinguished events. He is active on the boards of multiple not-for-profit organizations, where he focuses on venture philanthropy enabling the organizations to become sustainable. For fun he enjoys golf, water sports, outdoor activities, and wellness.

        J. Parker Turner IV
        Business Development

        Parker Turner has nearly twenty years of experience in both an ownership and executive capacity across a wide range of industries, most notably: mission-critical technology services, consumer discretionary healthcare, and various real estate ventures. He has vast shareholder and operational experience in both institutional and non-traditional private placement investments. Parker’s current entrepreneurial aspirations include a passion for health and wellness concepts aimed to improve personal health optimization and quality of life for all demographics, making him a key fit for the Vida Group team.

        Parker is a graduate of Elon University (BA) and the Warrington School of Business – Univ. of Florida (MBA). He currently resides in Sarasota, Florida.

        Schedule with Vida-Flo

        New Customers

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        Get Your First Session For Only $119!

        Access your special booking link with your introductory discount!

        Existing customers, click here.

        *Valid for first-time clients only. Limit one introductory offer per customer. Must present a valid local ID. Available to local residents only. Additional restrictions may apply. Not valid for On-the-Go services.

          Scott Reaves
          Vice President of Franchise Development

          Scott Reaves serves as Vice President of Franchise Development for Vida-Flo, leading the company’s franchise growth strategy and revenue expansion efforts. With more than 16 years of experience across food service, insurance, healthcare, and sports marketing, he focuses on building scalable franchise pipelines, strengthening candidate and market evaluation, and partnering cross-functionally to support strategic, sustainable expansion.

          Scott brings a unique blend of franchise development expertise and hands-on ownership experience. His background includes owning and operating a Pokémoto franchise location, as well as prior business ownership as an insurance agency owner and founder of a sports marketing company. This operator-first perspective allows him to evaluate franchise opportunities through both a growth and execution lens.

          Throughout his career, Scott has consistently driven measurable results through relationship-based sales, operational discipline, and team leadership. He holds a Franchise Certification from the University of Tennessee (2024) and remains actively engaged in community impact initiatives as the founder of the RAT Foundation.

          Franchise Growth • Operator-Owned • Revenue Strategy • Market Evaluation • Relationship Sales

          Demaris (Demi) Tsegai
          Corporate Training Manager

          Demaris Tsegai serves as Vida-Flo’s Corporate Training Manager, overseeing training and onboarding for both corporate-owned and franchised locations. In this role, she is responsible for ensuring consistency in operational standards, clinical workflows, and the overall guest experience across the brand.

          Demi joined Vida-Flo’s leadership team after serving as General Manager for four company-owned clinics in Atlanta, Georgia, from August 2023 to May 2025. In that role, she led day-to-day operations, staff development, and performance optimization across multiple locations, gaining hands-on experience with the systems and standards that drive successful clinic performance.

          In May 2025, she transitioned into the corporate role of Franchise Business Manager before assuming her current position leading training initiatives company-wide. Her background gives her a unique perspective—combining real-world operational experience with a deep understanding of franchise support and scalability.

          Demi is passionate about building confident teams, developing clear and effective training systems, and ensuring every Vida-Flo location delivers a consistent, high-quality experience from day one.

          Demi is based at Vida-Flo’s corporate headquarters in Atlanta, Georgia.

          Training Systems • Franchise Onboarding • Multi-Clinic Operations • Team Development

          Olivia Podes
          Wellness Message Curator

          Olivia Podes serves as Vida-Flo’s Wellness Message Curator, leading the brand’s digital voice and ensuring that all messaging is authentic, credible, and aligned with the company’s mission. In this role, she oversees digital brand storytelling, content creation, and messaging across all channels.

          Olivia supports Vida-Flo’s hydration therapy clinics and national franchise expansion efforts by translating complex wellness and medical concepts into clear, engaging, and trustworthy communication. Her work helps ensure consistency in how the Vida-Flo brand is experienced—whether online, in-clinic, or through franchise development channels.

          Her background includes managing social media and brand presence for UGA Athletics and nationwide modeling agencies, where she specialized in elevating and transforming brand identities. As a former reporter and journalist, Olivia brings a strong foundation in storytelling, accuracy, and audience trust—ensuring Vida-Flo’s messaging is not only compelling, but credible.

          At Vida-Flo, Olivia plays a key role in shaping how the brand communicates wellness, education, and innovation to a growing national audience.

          Olivia is based at Vida-Flo’s corporate headquarters in Atlanta, Georgia.

          Brand Voice • Health & Wellness Messaging • Content Strategy • Digital Storytelling

          Joseph Fisher
          Director of Operations

          Joseph Fisher is a results-driven operations leader with over a decade of experience scaling high-growth businesses across the wellness, fitness, and retail industries. As Director of Operations at Vida-Flo, he is responsible for driving performance, optimizing operations, and building high-impact teams that deliver exceptional client experiences.

          Joseph began his career in enterprise retail, holding leadership roles with Walmart and Target, where he operated at scale managing high-volume environments, large teams, and complex logistics. This foundation shaped his disciplined, systems-driven approach to operations and performance.

          He later brought that same operational rigor into high-growth, service-based businesses, becoming Director of Operations with The NOW Massage, BODY20, and Honors Holdings (Orangetheory Fitness franchisee). In these roles, he owned full P&L performance across portfolios ranging from $3M to over $250M annually, consistently transforming underperforming locations into top-performing markets through KPI-driven strategy, sales optimization, and team development.

          Joseph’s experience includes leading large-scale presale initiatives, launching and stabilizing new markets, and scaling membership-based businesses through improved acquisition, retention, and customer lifecycle management. He has driven significant membership growth, delivered sustained double-digit revenue increases, and implemented systems that enhance efficiency, team performance, and the overall client experience.

          Joseph is passionate about building scalable systems, developing strong leaders, and delivering measurable, sustainable growth.